Small Business Marketing Strategies - 3 Key Strategies For Maximum Visibility of Your Site

Let's get into the detail. What are the marketing strategies for a small business' site to have a maximum visibility? I found an article and what the author said is very true and very effective.

There are several small business marketing strategies that can provide optimal success when choosing the web as your marketing venue. Small businesses today are at a great advantage with the internet providing several tools and resources for internet marketing and traffic generation. Knowing what these small business marketing strategies are and how to use them in order to locally market your business properly is very important before you get started.

1- Business Marketing Strategies: Start with the Site

http://www.flickr.com/photos/56315780@N00/

When you want to employ top small business marketing strategies online, you want to start with the site because you just cannot get anywhere without your base. This site will be where you are directing your target audience in order to find out more about your business or purchase goods and services from you online. This site should consist of several elements to ensure that there will be a high search engine ranking such as:

• Appropriate Locality Related Keywords
• Keyword Rich Content
• Use of Meta Tags and Descriptors
• High Quality Graphics

You want the page to which you refer your target audience to consist of a landing page with the necessary information and elements to ensure they are able to catch the scope of your offering and get right to where you need them to be.

2- Business Marketing Strategies: Build an Email List

http://www.flickr.com/photos/29647247@N00/

Once the site is in motion, you want to build an email list of subscribers to which you can email information to direct them to your site, to your business and what you offer. Building the list can be quite simple with some key business marketing strategies. There are several ways you can capture an audience to build your email list such as:

• Adding sign-ups to home page of site
• Blogging sites
• Opt-ins upon site entry

Building the email list allows you to share pertinent information with your audience, thereby getting them to be part of your business dealings and, as a result, more likely to convert to customers and ongoing loyalty.

3- Business Marketing Strategies: Blogging and Article Writing

 http://www.flickr.com/photos/21309047@N00/

There is a strong force behind blogging and article writing that many business owners have found to be extremely beneficial to employ in their small business marketing strategies. The key picture here is getting extreme exposure so you are found by the search engines, target consumers, and everyone else who inquires within your niche. Starting up a couple blogging sites can greatly increase your visibility, as well as traffic generation to your site.

As you provide relevant information that is sought out, you are building a special relationship with your readers, allowing them to trust your services and products. When it comes to small business marketing strategies, writing articles and posting on your site or on third party sites can also greatly enhance your visibility online and are therefor proven traffic builders.

There are various strategies that can be combined with others to offer high volume traffic generation, allowing your community and all that you wish to become your consumers to see and be well aware of your business and all you offer. Using the right small business marketing strategies means understanding what it takes to get the exposure that is needed exceed expectations.

(c) Copyright - Darren Brunson. All Rights Reserved Worldwide.

Article Source: http://EzineArticles.com/?expert=Darren_Brunson

Small Business Marketing Ideas - How to Make the Most Out of Your Marketing Efforts

Hey small business owners, check this out! I'm practicing this one and then I found this article! Very effective :)


The internet is a crucial tool in the arsenal of small business marketing ideas. Even though the internet can reach people across the globe, a new trend is focusing locally with advertisements and promotions. One of many small business marketing ideas is using banner ads with a local emphasis. Some ways of bringing traffic to a small business website is to offer free promotional items or considerable discounts. An important way of following up with your ideas is to make sure your site has web presence beyond its own URL. The best way to ensure this is to register with search engines and make sure the content is optimized for higher rankings.

A website must stand out. One way to make sure of this is to use one of the small business marketing ideas. A prominent idea that will bring customers is to offer free or heavily discounted services or products. Some things to consider when building a website with small business marketing ideas in mind are creating an E-zine and including SEO (Search Engine Optimization) content.
An Ezine, like EzineArticles for example, is a place to write articles on the products or services being offered. It can be very helpful in taking advantage of many of the other small business marketing ideas. A business would benefit by expanding its coverage to trends in the target market. As a business owner you should be commenting on blog posts. When writing articles or blog posts choose keywords that will bring up a site in search engines. A common rule of thumb is to have keywords placed at two to three percent density. That means if a post has 250 words, a keyword and possibly a variant should show up between five times and seven times.

Another very important aspect of small business marketing ideas is to comment on blog posts and in chat rooms related to its offerings. This can also work well for setting up affiliates, which could be a very valuable method in small business marketing ideas. Affiliate marketing follows the old adage of "You rub my back and I will rub yours". Businesses that have similar offerings or focus on the same market might advertise the other one and each gets a residual payment each time someone clicks on the ad or buys something from the other business.

A new trend in small business marketing ideas involves online advertising. The advertising should be based on a users local area and demographic information. Business owners may balk expenses associated with such a campaign. However, the way online advertising works is currently in a state of change. Rather than the old method of Pay-Per-Click advertising (PPC), the latest fad is using Cost-Per-Action (CPA) advertising. The difference is that a publisher does not need to be paid unless a purchase is made. With pay-per-click, a publisher had to be paid even if someone did not sign up for a site or service or purchase a product. But please be aware that even the best small business marketing ideas are useless until someone puts them into action!

(c) Copyright - Darren Brunson. All Rights Reserved Worldwide.

Article Source: http://EzineArticles.com/?expert=Darren_Brunson

Small Business Success Tips - Promotion

Promotion is one of the challenging steps in building up a small business. One secret to promote your product? TRUST YOUR OWN PRODUCTS! With you having high confidence in your own products will be very confident in promoting it. For me, what I do is that I acquire more knowledge first. I am actually an ebook fan. Oh well, thanks to this software that gives an unlimited download of ebooks. Small business owners and enthusiasts will appreciate this.

Click Here!

http://www.flickr.com/photos/16851909@N00/

I found an article in Ezine which will definitely help small business owners out there on determining why promotion is very important in succeeding in a small business.

Promotion is not the same as marketing. Promotion of a small business encompasses all methods of getting the word about your small business out into the community. Marketing, public relations, networking, advertising, press releases, and many more actions all are forms of promotion.

The purpose of promotion is name recognition, without negative association. Famous criminals are not sought out for business relationships. Positive association is best, but even neutral or no opinion association is valuable. The objective is to get the most people possible saying "I've heard of them" when your business name comes up.

The reason name recognition is important to your success is because people are more likely to approach something they are familiar with. When they need the product or service you offer, and are looking at their alternatives, they are most likely to call the business whose name they recognize (unless they have heard bad things about it).

Part of promotion has to do with presentation. Negative association is more likely to come from poor presentation than from enemies whispering unflattering things about you. Therefore, a great deal of your promotional energy should be devoted to the quality of your promotion. Amateurish, error-ridden promotional work will turn people off, and once they are turned off, it is very hard to again make them receptive.

Presentation reaches beyond the quality of your printing or advertising. Every single contact your business name makes with anyone reflects on their impression of your business. Every email, every conversation, how you dress, how quickly your website loads, and any other interaction between you or your business and people are all promotional actions, and are affected by the quality of their presentation. So be professional at all times, and project competence and other positive qualities to the best of your ability.

Books have been written full of promotional ideas, and many can be found for free on the internet, by searching for "inexpensive promotion" or "promotional ideas" or the like. Many of them are impractical or inappropriate to your business, but some of them will make sense to you.

A fifteen-dollar table at a church flea market might result in 500 new people hearing of you or seeing your name. High school event programs are seen by hundreds of parents and are cheap to put a small ad in. Always having a business card to hand to anyone who will take it is a basic of promotion. There are hundreds of ways to promote a local business, including on the internet.

If your business is not local, but internet-based, promotion follows the same rules: keep the quality of presentation high, and seek out ideas with a search for "internet promotional ideas" and similar words. Beware anything that says "free" except downloadable ebooks. There are ways to effectively promote for free on the internet, but most of them are not advertised.

Look for bloggers with many followers, and make intelligent comments about their blogs. Get your website included in specialized directories (not the huge directories that no one uses or even sees). Offer a free ebook on free ebook sites. Probably the best inexpensive way to promote on the internet is with an ezine that you email out regularly, but that route is time-intensive and requires a firm commitment. You will find many more ways if you look for them.

You can measure the success of your promotional efforts in a local setting fairly easily: each month, ask 30 or more strangers if they have heard of your business, and keep track on a graph of the percentage who have. If the graph line isn't going up, you need to promote more or with better presentation or both.

On the internet, promotional success is clearcut: keep track of the number of unique visitors to your site.
One final warning: promotion is not marketing. Do not neglect actual marketing actions, as they are what will produce actual leads and actual sales. Promotion plows the field; marketing sows the seeds; salesmanship tends the crop and reaps the harvest.

Article Source: http://EzineArticles.com/?expert=Don_Dewsnap

Starting Your Own Business? 3 Ways Technology Has Changed Marketing For Business Owners

If you are starting your own business then you need to make sure that you develop a marketing plan that you implement right from the beginning. If you do not market your business then how are people going to find out about you and what you do? When many people think about marketing they actually think about mainstream media advertising- that is advertising on television, on the radio or in newspapers and magazines. New technology has changed everything. You can now market your new business online for a small budget.

The Internet means anyone with Internet access can sell to the world from their lounge room- If you have a computer that is connected to the internet then you are able to set up your own website. If you can set up a website you should be starting your own business. You can sell to customers throughout the world. The Internet knows no boundaries.

Social Networking has changed how businesses can interact with customers- The first revolution was the Internet. Then we had Search Engines and now we have social networking. Facebook has over 500 million register accounts and people, on average, spend more time on Facebook then they do on Search Engines like Google. Social networking sites like Facebook and Twitter become another cheap avenue that you can utilise in order to interact with your potential customers. They can also be useful for market research and finding out what your customers think. I know of businesses that have found customers through Twitter by maintaining searches on their competitors. When someone expresses dissatisfaction with a competitor on Twitter they contact these Twitterers to see if they can help. Brilliant!

Smart phones and netbooks mean the Internet has gone on the road- I struggle to remember what life was like before I got my iPhone. It has changed everything- it has changed the way that I live my life and business. I access email, the Internet, twitter and Facebook from my phone. I can take photos and upload them directly to my social networks. Your customers have these abilities too. You should consider looking at developing a mobile compatible website so that visitors can easily navigate your website from their phone.
If you are starting your own business you need to embrace new technology. It is going to change everything (it is already changing everything) and you don't want to be left behind especially considering that you are just starting out.

Article Source: http://EzineArticles.com/?expert=Hamish_Jones

In my own opinion, the author of this article is very good in saying if you are starting your own business, you should know how to EMBRACE technology. Technology is the best way on how to market your small business. Technology is one way to make your small business grow to a bigger business.

Social networking sites are continuously becoming popular and becoming part of everyday lives of many people especially Filipinos nowadays. Instead of you included on those people addicted in playing those application games, why don't you use these networking sites to promote your small business? Why don't you use these sites to acquire new contacts that will be helpful for your business? You can make money out of these sites. Aside from that, you can meet prospective customers of your small business.

"I don't have an internet connection!"

If you are starting a small business, you need to invest in setting up an internet connection because for just a little amount invested in applying for a connection, you do not know how this can greatly help your small business grow and be popular. And aside from that, having an internet here in the Philippines is one of the cheapest way of communicating to others and to promote your business.

I will leave you a video of Seth Godin, a renowned author of best selling books like Tribes: We Need You to Lead Us
and my personal favorite Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
, speaks how Social Networking is valuable to a business. Enjoy watching and learn.